Pick how your site creates value. Each playbook starts from a Revenue Leaks template and the views that explain the numbers.
Checkout funnel · Revenue Leaks
Add to cart
100%
Checkout
38%
−$1,740
Purchase
18%
−$2,548
41% of the checkout loss happened in sessions with rage clicks or JS errors.
Value add to cart, checkout and purchase, see what each drop-off costs by page, source and device, and watch the sessions that left with rage clicks or a JavaScript error on the payment page.
Pricing → sign-up → activation
Pricing
Sign-up
Activation
41% reach sign-up · dead clicks on the plan toggle
Follow the path from your pricing page to sign-up and activation, find the step where visitors stall, and see whether errors or dead clicks are behind it.
Forms · last 30 days
Contact form · $20
640 sent · 900 abandoned
Demo request · $50
260 sent · 240 abandoned
Newsletter · $1
1780 sent
Give contact forms, demo requests and newsletter sign-ups their own value. Revenue Leaks shows the value they bring and the visitors who started a form and left.
Share of voice in AI answers
Your brand
34%
Competitor A
41%
Competitor B
25%
ChatGPT · Gemini · Perplexity · Claude
Track how ChatGPT, Gemini, Perplexity and Claude answer the questions your customers ask: whether your brand is mentioned, which pages get cited, and which competitors win instead.
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